If you haven’t heard of the new Google Tag Manager (GTM), it is a new and improved way of implementing scripts and tags for your website; what are scripts and tags? Basically, they are a combination of codes and programming language that can be sent to third-party websites like Google Analytics, where it is then aggregated to help illustrate how well a particular site is performing. This could be could be data related to website traffic, specific demographic information, and “time on site” reports; although many people are familiar with Google Analytics, they may not be aware of how the statistical data can be used to improve their website.
If you haven’t used Google Tag Manager to enhance your website, there is no time like the present to get started. The Google Tag Manager is a free tool that allows users to better manage analytics, pay per click data, and other code information through an easy to understand user interface.
Let’s face it online content is a numbers games; accurate information is vital when you’re trying to gauge any activity on your site. In addition to completely revolutionizing the process for implementing scripts and tags, GTM can help you discern between organic website traffic, and traffic related to spam or employee usage.
Google Tag Manager is also capable of helping you improve structured data on your site; what is structured data? It is a standard format used for providing information about your site and classifying its content. Using GTM can help you generate organic search results, which means that the majority of traffic on your website will be based on key information related to website data, and not merely someone perusing the Internet.
If you’re curious about indexing, GTM has got you covered here as well. Using the free Google Tag Manager will allow you to define URL variables and omit certain parameters, thereby simplifying the process of building a custom HTML tag with JavaScript, which can later be used to create self-referencing canonical tags.
Google Tag Manager can also help streamline how lead information is captured and tracked; using GTM means that you no longer have to use marketing automation software. Instead, you can include parameters within Google Tag Manager that will allow you to capture lead-tracking data, which can then be merged with your Google analytic information.
The final one from marketing tips for small business – GTM can help you better understand the user experience, when someone visits your site; what does this mean exactly? It’s simple, by using this tool you can see what information visitors are clicking on, observe their scrolling patterns, and how long they were on the site. Google Tag Manager has left no stone unturned; everything you need to know about your website can be accessed and/or improved with this tool. Furthermore, Google Tag Manager puts you in the driver’s seat when it comes to marketing and driving traffic to your site; so if you haven’t already started using it, why not give it a try today.
Stanford Novak 